I have been buying this jerky since about 2016 since first trying it at a bar around the Milwaukee, WI area. Since then I have ordered a few boxes of the sampler packs, the last one being for my girlfriends Christmas present! The jerky is absolutely delicious! I absolutely love the Ghost pepper jerky and Carolina reaper flavors. You cannot beat the original flavor for people that like to keep it simple. It has a great texture and tear you cannot find with store bough jerky. Mikes country meats is a phenomenal choice for true local Wisconsin beef jerky that will not disappoint. I would recommend to anybody looking for great beef jerky.